Tag: Olfactory Trademarks in India: A New Frontier in Intellectual Property

In the world of branding and marketing, trademarks play a crucial role in distinguishing one product or service from another. While traditional trademarks, such as logos, names, and slogans, are well-established, the concept of olfactory trademarks (smell-based trademarks) is gaining attention in India. In this blog, we’ll explore the concept of olfactory trademarks, their significance,…