Tag: The Impact of Voice Search on Trademarks: How Branding is Changing

As digital technology evolves, one of the most transformative trends in recent years is voice search. With virtual assistants like Alexa, Siri, and Google Assistant becoming household staples, the way consumers interact with brands is shifting—especially how they search for and recognize trademarks. This evolution has significant implications for businesses looking to secure their identity…

In the age of digital assistants like Alexa, Siri, and Google Assistant, voice search is rapidly transforming how consumers interact with brands. As more people use voice commands to find products, services, and information, companies must adapt their branding and trademark strategies accordingly. This evolution is especially relevant for businesses in India, where voice search…