{"id":753,"date":"2025-06-19T12:50:47","date_gmt":"2025-06-19T07:20:47","guid":{"rendered":"https:\/\/biatlegal.com\/blog\/?p=753"},"modified":"2025-06-19T12:50:49","modified_gmt":"2025-06-19T07:20:49","slug":"seo-trademarks-can-you-own-a-keyword-as-a-brand","status":"publish","type":"post","link":"https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/","title":{"rendered":"SEO &amp; Trademarks: Can You Own a Keyword as a Brand?"},"content":{"rendered":"\n<p>In the digital marketing world, keywords are power. They&#8217;re what users type into search engines and what businesses target to drive traffic. But what happens when a keyword becomes more than just a search term\u2014when it becomes part of your brand identity? Can you actually own a keyword by trademarking it?<\/p>\n\n\n\n<p>This blog explores the intersection of SEO and trademark law, particularly focusing on how to secure rights through <a href=\"https:\/\/www.biatlegal.com\/trademark-registration-in-delhi\">trademark registration in Delhi<\/a> and what it means for your digital marketing strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Can You Trademark a Keyword?<\/h2>\n\n\n\n<p>The short answer: <strong>Yes, but with conditions<\/strong>.<\/p>\n\n\n\n<p>You <em>can<\/em> trademark a keyword if it functions as a source identifier\u2014meaning, it distinguishes your goods or services from others. For example, &#8220;Apple&#8221; is a generic word, but in the context of electronics, it is a powerful and registered trademark.<\/p>\n\n\n\n<p>However, generic terms like \u201cshoes,\u201d \u201claptop,\u201d or \u201cSEO\u201d cannot be trademarked if they&#8217;re used in a descriptive or common manner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keywords vs. Trademarks: The Legal Perspective<\/h2>\n\n\n\n<p>Here&#8217;s where it gets tricky: SEO keywords and trademarks are used differently. A keyword is used to attract traffic, while a trademark is used to protect brand identity.<\/p>\n\n\n\n<p>If your keyword is unique, creative, or coined, and you&#8217;ve built significant brand recognition around it, you may be eligible for t<a href=\"https:\/\/www.biatlegal.com\/trademark-registration-in-delhi\">rademark registration in Delhi<\/a> or anywhere else in India.<\/p>\n\n\n\n<p>Examples of trademarkable keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand names like \u201cZomato\u201d<\/li>\n\n\n\n<li>Unique coined terms like \u201cGoogle\u201d<\/li>\n\n\n\n<li>Product-specific names like \u201cPhotoshop\u201d<\/li>\n<\/ul>\n\n\n\n<p>Non-trademarkable keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generic terms like \u201crestaurant\u201d<\/li>\n\n\n\n<li>Geographic terms like \u201cDelhi food\u201d<\/li>\n\n\n\n<li>Descriptive phrases like \u201cbest SEO agency\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why Trademarking Keywords Matters for SEO<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Brand Protection:<\/strong><br>If your SEO keyword is your brand (e.g., &#8220;Flipkart&#8221;), trademarking it ensures no competitor can legally use it to mislead or divert your customers.<\/li>\n\n\n\n<li><strong>Legal Recourse:<\/strong><br>With a trademark, you can take action against competitors who bid on your brand name in Google Ads or use it in meta tags to confuse users.<\/li>\n\n\n\n<li><strong>Trust &amp; Authority:<\/strong><br>A trademarked keyword brand enhances credibility and trust, boosting SEO indirectly through user engagement and reputation.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">How to Register a Trademark for Your Keyword in Delhi<\/h2>\n\n\n\n<p>If your business operates in or from the capital, you can begin the trademark registration in Delhi with the help of a local consultant or online platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Steps for Trademark Registration Online in Delhi:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Trademark Search:<br>Ensure the keyword isn\u2019t already registered.<\/li>\n\n\n\n<li>Class Selection:<br>Choose the correct class of goods\/services under which you want to register the trademark.<\/li>\n\n\n\n<li>Filing Application:<br>File the application online via the IP India website or through a trademark registration consultant in Delhi.<\/li>\n\n\n\n<li>Examination &amp; Publication:<br>The application is examined and published in the Trademarks Journal if no objection is raised.<\/li>\n\n\n\n<li>Registration Certificate:<br>If no oppositions are filed, the Registrar issues the registration certificate.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">What is the Trademark Registration Cost in Delhi?<\/h2>\n\n\n\n<p>The trademark registration cost in Delhi can vary depending on the nature of the applicant and whether a consultant is involved.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Government Fee:<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u20b94,500 for individuals\/startups\/SMEs (per class)<\/li>\n\n\n\n<li>\u20b99,000 for companies\/LLPs (per class)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Professional Fee:<\/strong><br>Depending on the firm, the trademark registration cost in Delhi may range from \u20b93,000 to \u20b97,000 additionally for legal drafting, filing, and follow-up.<\/li>\n<\/ul>\n\n\n\n<p>So, the total t<a href=\"https:\/\/www.biatlegal.com\/trademark-registration-in-delhi\">rademark registratiion cost in Delhi <\/a>can range between \u20b97,500 to \u20b916,000.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p>While you can\u2019t trademark just any keyword, if the term is distinctive and represents your brand, you <em>can<\/em> own it legally through trademark registration in Delhi. This not only protects your brand identity but also strengthens your SEO strategy by deterring competitors from piggybacking off your reputation.<\/p>\n\n\n\n<p>In the digital age, combining SEO with IP protection is not just smart\u2014it\u2019s essential.<\/p>\n\n\n\n<p><strong>Need Help with Trademark Registration Online in Delhi?<\/strong><br>Connect with our expert consultants for hassle-free trademark registration in Delhi, from keyword assessment to final certification. Protect your brand today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the digital marketing world, keywords are power. They&#8217;re what users type into search engines and what businesses target to drive traffic. But what happens when a keyword becomes more than just a search term\u2014when it becomes part of your brand identity? Can you actually own a keyword by trademarking it? This blog explores the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[578,422,421,420,414,415],"class_list":["post-753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademark","tag-seo-trademarks-can-you-own-a-keyword-as-a-brand","tag-trademark-registratiion-cost-in-delhi","tag-trademark-registration-cost-in-delhi","tag-trademark-registration-delhi","tag-trademark-registration-in-delhi","tag-trademark-registration-online-in-delhi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO &amp; Trademarks: Can You Own a Keyword as a Brand? - BIATLegal Blogs<\/title>\n<meta name=\"description\" content=\"Explore whether you can trademark a keyword and how it impacts SEO. Learn about trademark registration in Delhi, online processes, and the trademark registration cost in Delhi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO &amp; Trademarks: Can You Own a Keyword as a Brand? - BIATLegal Blogs\" \/>\n<meta property=\"og:description\" content=\"Explore whether you can trademark a keyword and how it impacts SEO. Learn about trademark registration in Delhi, online processes, and the trademark registration cost in Delhi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"BIATLegal Blogs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BIATLEGAL\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-19T07:20:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-19T07:20:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/biatlegal.com\/blog\/wp-content\/uploads\/2025\/06\/SEO-Trademarks-Can-You-Own-a-Keyword-as-a-Brand.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/seo-trademarks-can-you-own-a-keyword-as-a-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/seo-trademarks-can-you-own-a-keyword-as-a-brand\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/#\\\/schema\\\/person\\\/bb93b8492fe0120c9c2d7210ec330e82\"},\"headline\":\"SEO &amp; Trademarks: Can You Own a Keyword as a Brand?\",\"datePublished\":\"2025-06-19T07:20:47+00:00\",\"dateModified\":\"2025-06-19T07:20:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/seo-trademarks-can-you-own-a-keyword-as-a-brand\\\/\"},\"wordCount\":642,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/seo-trademarks-can-you-own-a-keyword-as-a-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/SEO-Trademarks-Can-You-Own-a-Keyword-as-a-Brand.png\",\"keywords\":[\"SEO &amp; Trademarks: Can You Own a Keyword as a Brand?\",\"trademark registratiion cost in delhi\",\"trademark registration cost in delhi\",\"trademark registration delhi\",\"trademark registration in delhi\",\"trademark registration online in delhi\"],\"articleSection\":[\"Trademark\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/biatlegal.com\\\/blog\\\/seo-trademarks-can-you-own-a-keyword-as-a-brand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/seo-trademarks-can-you-own-a-keyword-as-a-brand\\\/\",\"url\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/seo-trademarks-can-you-own-a-keyword-as-a-brand\\\/\",\"name\":\"SEO &amp; Trademarks: Can You Own a Keyword as a Brand? - BIATLegal Blogs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/seo-trademarks-can-you-own-a-keyword-as-a-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/seo-trademarks-can-you-own-a-keyword-as-a-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/SEO-Trademarks-Can-You-Own-a-Keyword-as-a-Brand.png\",\"datePublished\":\"2025-06-19T07:20:47+00:00\",\"dateModified\":\"2025-06-19T07:20:49+00:00\",\"description\":\"Explore whether you can trademark a keyword and how it impacts SEO. Learn about trademark registration in Delhi, online processes, and the trademark registration cost in Delhi.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/seo-trademarks-can-you-own-a-keyword-as-a-brand\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/biatlegal.com\\\/blog\\\/seo-trademarks-can-you-own-a-keyword-as-a-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/seo-trademarks-can-you-own-a-keyword-as-a-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/SEO-Trademarks-Can-You-Own-a-Keyword-as-a-Brand.png\",\"contentUrl\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/SEO-Trademarks-Can-You-Own-a-Keyword-as-a-Brand.png\",\"width\":2240,\"height\":1260,\"caption\":\"SEO & Trademarks: Can You Own a Keyword as a Brand?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/seo-trademarks-can-you-own-a-keyword-as-a-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO &amp; Trademarks: Can You Own a Keyword as a Brand?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/\",\"name\":\"BIATLegal Blogs\",\"description\":\"Legal Advocates &amp; Consultant\",\"publisher\":{\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/#organization\",\"name\":\"BIATLegal Blogs\",\"url\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/biat-white.webp\",\"contentUrl\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/biat-white.webp\",\"width\":136,\"height\":48,\"caption\":\"BIATLegal Blogs\"},\"image\":{\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BIATLEGAL\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/biatlegal\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/#\\\/schema\\\/person\\\/bb93b8492fe0120c9c2d7210ec330e82\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b36578175eb91af1abdb557a35f61a0fb01c1feba4649ffa87a895bccca9c717?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b36578175eb91af1abdb557a35f61a0fb01c1feba4649ffa87a895bccca9c717?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b36578175eb91af1abdb557a35f61a0fb01c1feba4649ffa87a895bccca9c717?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/biatlegal.com\\\/blog\"],\"url\":\"https:\\\/\\\/biatlegal.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO &amp; Trademarks: Can You Own a Keyword as a Brand? - BIATLegal Blogs","description":"Explore whether you can trademark a keyword and how it impacts SEO. Learn about trademark registration in Delhi, online processes, and the trademark registration cost in Delhi.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/","og_locale":"en_US","og_type":"article","og_title":"SEO &amp; Trademarks: Can You Own a Keyword as a Brand? - BIATLegal Blogs","og_description":"Explore whether you can trademark a keyword and how it impacts SEO. Learn about trademark registration in Delhi, online processes, and the trademark registration cost in Delhi.","og_url":"https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/","og_site_name":"BIATLegal Blogs","article_publisher":"https:\/\/www.facebook.com\/BIATLEGAL","article_published_time":"2025-06-19T07:20:47+00:00","article_modified_time":"2025-06-19T07:20:49+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/biatlegal.com\/blog\/wp-content\/uploads\/2025\/06\/SEO-Trademarks-Can-You-Own-a-Keyword-as-a-Brand.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/#article","isPartOf":{"@id":"https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/"},"author":{"name":"admin","@id":"https:\/\/biatlegal.com\/blog\/#\/schema\/person\/bb93b8492fe0120c9c2d7210ec330e82"},"headline":"SEO &amp; Trademarks: Can You Own a Keyword as a Brand?","datePublished":"2025-06-19T07:20:47+00:00","dateModified":"2025-06-19T07:20:49+00:00","mainEntityOfPage":{"@id":"https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/"},"wordCount":642,"commentCount":0,"publisher":{"@id":"https:\/\/biatlegal.com\/blog\/#organization"},"image":{"@id":"https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/biatlegal.com\/blog\/wp-content\/uploads\/2025\/06\/SEO-Trademarks-Can-You-Own-a-Keyword-as-a-Brand.png","keywords":["SEO &amp; Trademarks: Can You Own a Keyword as a Brand?","trademark registratiion cost in delhi","trademark registration cost in delhi","trademark registration delhi","trademark registration in delhi","trademark registration online in delhi"],"articleSection":["Trademark"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/","url":"https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/","name":"SEO &amp; Trademarks: Can You Own a Keyword as a Brand? - BIATLegal Blogs","isPartOf":{"@id":"https:\/\/biatlegal.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/#primaryimage"},"image":{"@id":"https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/biatlegal.com\/blog\/wp-content\/uploads\/2025\/06\/SEO-Trademarks-Can-You-Own-a-Keyword-as-a-Brand.png","datePublished":"2025-06-19T07:20:47+00:00","dateModified":"2025-06-19T07:20:49+00:00","description":"Explore whether you can trademark a keyword and how it impacts SEO. Learn about trademark registration in Delhi, online processes, and the trademark registration cost in Delhi.","breadcrumb":{"@id":"https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/#primaryimage","url":"https:\/\/biatlegal.com\/blog\/wp-content\/uploads\/2025\/06\/SEO-Trademarks-Can-You-Own-a-Keyword-as-a-Brand.png","contentUrl":"https:\/\/biatlegal.com\/blog\/wp-content\/uploads\/2025\/06\/SEO-Trademarks-Can-You-Own-a-Keyword-as-a-Brand.png","width":2240,"height":1260,"caption":"SEO & Trademarks: Can You Own a Keyword as a Brand?"},{"@type":"BreadcrumbList","@id":"https:\/\/biatlegal.com\/blog\/seo-trademarks-can-you-own-a-keyword-as-a-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/biatlegal.com\/blog\/"},{"@type":"ListItem","position":2,"name":"SEO &amp; Trademarks: Can You Own a Keyword as a Brand?"}]},{"@type":"WebSite","@id":"https:\/\/biatlegal.com\/blog\/#website","url":"https:\/\/biatlegal.com\/blog\/","name":"BIATLegal Blogs","description":"Legal Advocates &amp; Consultant","publisher":{"@id":"https:\/\/biatlegal.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/biatlegal.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/biatlegal.com\/blog\/#organization","name":"BIATLegal Blogs","url":"https:\/\/biatlegal.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/biatlegal.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/biatlegal.com\/blog\/wp-content\/uploads\/2023\/05\/biat-white.webp","contentUrl":"https:\/\/biatlegal.com\/blog\/wp-content\/uploads\/2023\/05\/biat-white.webp","width":136,"height":48,"caption":"BIATLegal Blogs"},"image":{"@id":"https:\/\/biatlegal.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BIATLEGAL","https:\/\/www.linkedin.com\/company\/biatlegal\/"]},{"@type":"Person","@id":"https:\/\/biatlegal.com\/blog\/#\/schema\/person\/bb93b8492fe0120c9c2d7210ec330e82","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b36578175eb91af1abdb557a35f61a0fb01c1feba4649ffa87a895bccca9c717?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b36578175eb91af1abdb557a35f61a0fb01c1feba4649ffa87a895bccca9c717?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b36578175eb91af1abdb557a35f61a0fb01c1feba4649ffa87a895bccca9c717?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/biatlegal.com\/blog"],"url":"https:\/\/biatlegal.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/biatlegal.com\/blog\/wp-json\/wp\/v2\/posts\/753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biatlegal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biatlegal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biatlegal.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/biatlegal.com\/blog\/wp-json\/wp\/v2\/comments?post=753"}],"version-history":[{"count":1,"href":"https:\/\/biatlegal.com\/blog\/wp-json\/wp\/v2\/posts\/753\/revisions"}],"predecessor-version":[{"id":755,"href":"https:\/\/biatlegal.com\/blog\/wp-json\/wp\/v2\/posts\/753\/revisions\/755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biatlegal.com\/blog\/wp-json\/wp\/v2\/media\/754"}],"wp:attachment":[{"href":"https:\/\/biatlegal.com\/blog\/wp-json\/wp\/v2\/media?parent=753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biatlegal.com\/blog\/wp-json\/wp\/v2\/categories?post=753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biatlegal.com\/blog\/wp-json\/wp\/v2\/tags?post=753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}