Category: Trademark
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How Color Combinations Can Be Protected as Trademarks in India
In today’s competitive marketplace, brand identity goes far beyond logos and names. Color combinations play a powerful role in shaping consumer perception and brand recall. Recognizing this, Indian trademark law allows the protection of distinctive color combinations as trademarks—provided certain legal conditions are met. Understanding this concept is crucial for businesses looking to strengthen their…
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Trademark Protection for Mobile App Icons and UI Elements
In today’s app-driven digital economy, a mobile application’s icon and user interface (UI) are critical brand assets. These visual elements help users instantly recognize an app and build trust. Protecting them through trademark registration is essential for businesses seeking long-term brand security, especially in competitive markets like Delhi. Why Mobile App Icons and UI Elements…
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Assignment vs. Licensing of Trademarks: Key Legal Differences Explained
Trademarks are valuable intellectual property assets that represent a brand’s identity, goodwill, and market reputation. As businesses expand, monetize, or restructure, they often need to transfer or share trademark rights. Two common legal mechanisms for this are trademark assignment and trademark licensing. While both involve the use of a trademark by another party, their legal…
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Defensive Trademark Registration: Why Big Brands File in Unused Classes
In today’s highly competitive and brand-driven marketplace, trademarks are no longer limited to current products or services. Leading brands increasingly adopt defensive trademark registration strategies to protect their reputation and future business interests. One such strategy involves filing trademarks in unused or unrelated classes—a practice commonly seen among large corporations and growing startups alike. This…
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Trademark Coexistence Agreements: When Two Similar Brands Can Legally Exist
In today’s competitive business environment, it is common for brands to adopt similar or overlapping names, logos, or trademarks. While trademark law aims to prevent confusion, it also provides a practical solution known as a Trademark Coexistence Agreement. This legal arrangement allows two similar trademarks to legally exist without infringing on each other’s rights. This…
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Trademark Essentials for D2C (Direct-to-Consumer) Brands in India
The Direct-to-Consumer (D2C) business model is growing rapidly in India. From fashion and beauty to food, wellness, and digital products, D2C brands are building strong identities and selling directly to customers online. In such a competitive market, protecting your brand name, logo, and identity is critical—and that’s where trademark registration becomes essential. This blog explains…
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Trademark Trends 2025: What Businesses Are Registering Right Now
As we move into 2025, the trademark landscape in India — especially in hubs like Delhi — is undergoing a dynamic transformation. From AI-driven brand identities to eco-conscious products, businesses are racing to secure intellectual property protection through trademark registration in Delhi. In an era where brand identity defines market value, registering a trademark has…
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When Fan Art Crosses the Line: Trademark Rights vs. Creative Freedom
Introduction In today’s digital age, fan art has become an exciting and creative way for enthusiasts to pay tribute to their favorite brands, shows, or fictional characters. From digital illustrations to merchandise and NFTs, fan creations flood social media and online marketplaces daily. However, while fan art celebrates creativity, it can also raise serious trademark…
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How Geographical Indications Differ from Trademarks: What Indian Brands Should Know
In today’s competitive market, protecting your brand identity is more crucial than ever. Indian businesses often hear about trademarks and Geographical Indications (GIs), but these two legal tools serve very different purposes. Understanding their distinctions can help brands safeguard their reputation, build consumer trust, and prevent misuse of their products. What is a Trademark? A…
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Legal Steps to Transfer or Sell a Registered Trademark in India
A registered trademark is a valuable intellectual property asset that represents your brand’s identity, reputation, and goodwill. In some cases, businesses may want to transfer or sell a registered trademark due to mergers, acquisitions, restructuring, or strategic business decisions. Understanding the legal process is essential to ensure a smooth and valid transfer of rights under…