Tag: trademark registration in delhi
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Defensive Trademark Registration: Why Big Brands File in Unused Classes
In today’s highly competitive and brand-driven marketplace, trademarks are no longer limited to current products or services. Leading brands increasingly adopt defensive trademark registration strategies to protect their reputation and future business interests. One such strategy involves filing trademarks in unused or unrelated classes—a practice commonly seen among large corporations and growing startups alike. This…
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Trademark Coexistence Agreements: When Two Similar Brands Can Legally Exist
In today’s competitive business environment, it is common for brands to adopt similar or overlapping names, logos, or trademarks. While trademark law aims to prevent confusion, it also provides a practical solution known as a Trademark Coexistence Agreement. This legal arrangement allows two similar trademarks to legally exist without infringing on each other’s rights. This…
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Trademark Essentials for D2C (Direct-to-Consumer) Brands in India
The Direct-to-Consumer (D2C) business model is growing rapidly in India. From fashion and beauty to food, wellness, and digital products, D2C brands are building strong identities and selling directly to customers online. In such a competitive market, protecting your brand name, logo, and identity is critical—and that’s where trademark registration becomes essential. This blog explains…
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When Fan Art Crosses the Line: Trademark Rights vs. Creative Freedom
Introduction In today’s digital age, fan art has become an exciting and creative way for enthusiasts to pay tribute to their favorite brands, shows, or fictional characters. From digital illustrations to merchandise and NFTs, fan creations flood social media and online marketplaces daily. However, while fan art celebrates creativity, it can also raise serious trademark…
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How Geographical Indications Differ from Trademarks: What Indian Brands Should Know
In today’s competitive market, protecting your brand identity is more crucial than ever. Indian businesses often hear about trademarks and Geographical Indications (GIs), but these two legal tools serve very different purposes. Understanding their distinctions can help brands safeguard their reputation, build consumer trust, and prevent misuse of their products. What is a Trademark? A…
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Legal Steps to Transfer or Sell a Registered Trademark in India
A registered trademark is a valuable intellectual property asset that represents your brand’s identity, reputation, and goodwill. In some cases, businesses may want to transfer or sell a registered trademark due to mergers, acquisitions, restructuring, or strategic business decisions. Understanding the legal process is essential to ensure a smooth and valid transfer of rights under…
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Trademarking Brand Ambassadors: Can You Legally Protect Their Image?
In today’s marketing landscape, brand ambassadors—whether celebrities, influencers, or athletes—play a pivotal role in shaping consumer perceptions. Their image and personality often become synonymous with the brand itself. But a key legal question arises: Can a company legally protect the image, likeness, or name of a brand ambassador through trademark law? The answer lies in…
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How Trademarks Influence Mergers, Acquisitions, and Brand Takeovers
In today’s competitive business landscape, brands are often valued as much as (if not more than) physical assets. A strong brand identity is built on trademarks—logos, names, symbols, and taglines—that differentiate one business from another. When it comes to mergers, acquisitions, and brand takeovers, trademarks play a crucial role in determining the true value of…
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Trademarking Packaging Design: Legal Protection Beyond Just Logos
When most businesses think about trademarks, they usually consider logos, brand names, or taglines. However, in today’s competitive market, packaging design plays a vital role in shaping consumer perception and brand identity. This is why businesses are increasingly exploring trademark registration in Delhi not just for their logos, but also for their unique packaging styles,…
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How to Handle Infringement After Trademarking Your Personal Name
In today’s digital era, personal branding has become just as valuable as business branding. Many public figures, entrepreneurs, and creators opt for trademark registration in Delhi to protect their personal names from misuse. While securing a trademark ensures legal ownership, challenges arise when infringement occurs. So, what should you do after completing trademark registration Delhi…